The trade fair for music “akustika Nürnberg” and SOMM launch strategic cooperation
The akustika Nuremberg music trade fair and SOMM – Society Of Music Merchants e. V., Europe's leading trade association for musical instruments and music equipment, have agreed to launch a strategic partnership. The aim of the collaboration is to expand akustika's B2B segment in a targeted manner without losing sight of the trade fair's successful B2C core.
Nuremberg/Berlin – In recent years, akustika has established itself as a popular trade fair for acoustic musical instruments. The future cooperation will complement the fair with structured specialist, networking and knowledge formats that will appeal in particular to industry, specialist retailers and other industry players. The further development will take place gradually, in line with market requirements and in accordance with the existing trade fair concept.
“The trade fair akustika has a clear profile and a strong appeal to the public. Our common goal is to maintain this strength while creating professional links for industry and specialist retailers,” says Daniel Knöll, Managing Director of SOMM. „The cooperation stands for dialogue, networking and knowledge transfer – without changing the character of the trade fair.“
AFAG, the organiser of akustika, also sees the collaboration as a logical next step. Maik Heißer, Head of B2C Trade Fairs and Authorised Signatory at AFAG, explains: “With SOMM, we are gaining a partner with extensive industry expertise and a strong European network. The cooperation supports our aim of carefully developing akustika further and creating additional added value for exhibitors and trade visitors.”
The collaboration includes the development of additional B2B-oriented formats, targeted networking opportunities and content support for trade fair development. The aim is to further strengthen akustika's role as the central platform for acoustic musical instruments in Europe.
About akustika Nuremberg:
From 24 to 26 April, the Nuremberg Exhibition Centre will become ‘A house full of music’. The akustika trade fair focuses on handcrafted instrument making. Concerts and workshops for musicians are also on offer.. www.akustika-nuernberg.de
About SOMM – Society Of Music Merchants e. V.:
SOMM – Society Of Music Merchants e. V., the umbrella organisation for the musical instrument and music equipment industry based in Germany (Berlin), represents the interests of almost 750 European companies and organisations from the fields of manufacturing, distribution, trade, publishing and media in the music industry. SOMM promotes the cultural and economic interests of the musical instrument and music equipment industry at national and European level. Its aim is to strengthen the competitiveness of the industry in all market areas, to help shape the political and legal framework in line with industry requirements, to define market standards and to provide services for its members. https://www.somm.eu/